It is with pleasure that I present to your attention my discovery of visual storytelling encrypted within many late 19th and early 20th century paintings. Museums who own masterworks by Picasso, Braque, Man Ray, Magritte and others might have the ability to reinvent the attractiveness of their assets by promoting them in a totally fresh way – promoting access to their “true content” - through interactive and educational tech. While I am still processing through artists who used this technique, my case has been proven and now: if you have masterwork paintings, they are storytelling machines with answers to what you never asked.
To prepare you, the subjectivity in the viewing relationship still exists, but as it is more collaborative with the artist, let go of what you currently believe to be the role of subjectivity in the viewer’s relationship to paintings. Also, there are themes that can be described by sight, but are hard to recognize as “real life” without context, and so a self-education is necessary in tandem to the visuals. Luckily, almost everything is exactly what it looks like, and after a while recurring visuals are easy to read. The clues found can be entered into a search bar and results will populate. Answers are there. There is also some very, very rude storytelling in the same paintings, and while I apologize in advance, I am also telling you: there is something for everyone here.
A New Relationship To Classic Paintings
Refreshing the relationship to empower the viewer to interact with the imagery somewhat inverts what had been most recently taught as how to appreciate these masterworks. For instance, heretofore the viewer has been asked to suspend disbelief in the artist’s suspension of classical, technical mastery – which rightfully sounds suspicious to the non-art lover. Presenting the work as a storytelling machine with an accompanying technology to enable access is about engaging the artist’s choices rather than the viewer’s own sensory reactions to the original work. Discovery of the artist’s true mastery is an attractive cause and as such in this case, a bait to education. Through this concept, the museum’s assets are the new Netflix of schools and PhD programs – expanding beyond art, the storytelling intersects with histories of politics, revolutions, technology, machines and wars. There is also a lot of erotica, and I don’t know, maybe that holds attention.
I wish to analyze Museums’ masterworks and present a fresh and larger understanding about the artists’ embedded messages and the asset’s true content. The service I offer is the analysis, and the presentation of results will be in writing, still visuals, interactive visuals and video. Requirements from the client would be a high quality source image of the painting; upon receipt, a timeline projection can be assembled and delivered within two days. Remuneration would be per diem, with 10% of the projected timeline due as retainer. Start dates for processing would be scheduled.
I seek a partner organization to work with me and develop an application, using my process as a guide to the mode and experience and the analyses from me as assisted registration content. Classic and Contemporary masterworks in Museums’ collections will be debuted as storytelling activities, which will expand interest, promote the organization as something between a recreational and an educational resource beyond the walls, and potentially galvanize into a brand the my services as a product for other organizations to rediscover their own assets.